Lodestar, Cox Communications, and Clear Channel Communications joined forces in an effort to enroll more male “Big Brothers” to mentor young boys in the Big Brothers Big Sisters program. During the 2006 and 2007 football seasons, the three entities underwrote an intensive TV and radio ad campaign promoting the “Big Brothers” concept, which increased the number of male inquiries to the organization. Beyond that, Lodestar also supported Big Brothers Big Sisters in other aspects of the organization.
Grant Amount: $116,500
Year Granted: 2007
Timeframe: Grant awarded over multiple years
Grantee: Big Brothers Big Sisters
Location: AZ - Arizona
Grantee Website: Big Brothers Big Sisters