Media Campaign for Volunteers

Lodestar, Cox Communications, and Clear Channel Communications joined forces in an effort to enroll more male “Big Brothers” to mentor young boys in the Big Brothers Big Sisters program. During the 2006 and 2007 football seasons, the three entities underwrote an intensive TV and radio ad campaign promoting the “Big Brothers” concept, which increased the number of male inquiries to the organization. Beyond that, Lodestar also supported Big Brothers Big Sisters in other aspects of the organization.

Grant Information

Grant Amount: $116,500

Year Granted: 2007

Timeframe: Grant awarded over multiple years

Grantee: Big Brothers Big Sisters

Location: AZ - Arizona

Grantee Website: Big Brothers Big Sisters