Because many arts organizations in the Phoenix area lack sufficient marketing funds, the nonprofit Alliance for Audience was formed to provide joint marketing services to a collaboration of performing arts groups. Three Lodestar Foundation grants helped expand the Alliance’s reach by enhancing its website and designing and implementing a marketing plan. Notwithstanding community efforts to sustain the organization, Alliance for Audience shut its doors in October 2012.
Grant Amount: $62,500
Year Granted: 2006+
Timeframe: Grant awarded over multiple years
Grantee: Alliance for Audience
Location: AZ - Arizona